If you are network marketer (like me), you have probably heard your team members say things like ‘Find you why’, ‘You’ll do the action if your WHY is big enough’, ‘Start with WHY’ and so on and so on.

I ask, “WHY?” all the time. “WHY is this this way? WHY are you telling me this? How could it be true?” I want to know why the why is important. So, I thought about it.

So what is your WHY?


The WHY is why you do what you do, what really drives you to go out and do whatever it is that you do, to be a fireman, to be an investment banker, to be a coach, to be a teacher, to be a mom, to be a network marketer…

Whatever it is that you do – to be a straight a student – what is driving you?

What’s the big reason behind why you do what you do that allows you to, despite all of the challenges in life and all of the frustrations in life, to overcome everything? Right?

It’s the fuel behind all the action that you’re willing to take, even in the face of adversity. So, discovering your why is really important.

So why is your WHY so Important?

Simon Sinek, author of Find Your Why: A Practical Guide for Finding Purpose for You and Your Team, explains:

Once you understand your WHY, you’ll be able to clearly articulate what makes you feel fulfilled and to better understand what drives your behavior when you’re at your natural best. When you can do that, you’ll have a point of reference for everything you do going forward. You’ll be able to make more intentional choices for your business, your career and your life. You’ll be able to inspire others to buy from you, work with you and join your cause.

From The Inside Out

The essence of Sinek’s premise is simplistic: communicate from the inside out rather than the outside in. Instead of telling people what or how you do it, tell them why you do it. Starting with why enables a broader perspective and provides the opportunity to rise above the competition and even yourself.

Your WHY is important because it takes you out of yourself. Your WHY is the way out of selfishness. It’s the way out of being self-centered, which is really the way out of fear because fear is when we return to protecting ourselves. When we’re in fear, we’re living in lack, we’re living in scarcity, we’re living with resistance.

We’re not living in the flow of life. Ideas are not flowing to us. We don’t see opportunities in front of us. So, if we can get out of ourselves, if we can get out of fear, we can start playing in our art, we can start creating and manifesting in extraordinary ways. The way that we do that is by living in our why.

Is there a formula to find your WHY?

Simon and his team provide us with a simple format to use as we draft our WHY Statement:


The first blank represents your contribution — the contribution you make to the lives others through your WHY. And the second blank represents the impact of your contribution.

Your job is to plug-in the blanks to create your own unique WHY Statement.

But before you start creating one, it might be helpful to have some examples to reference…

Examples of ‘Why’ Statements

Example #1. Simon Sinek’s WHY Statement:

To inspire people to do the things that inspire them so that, together, we can change our world.

The impact Simon wants is for each of us to change the world, in however way we can, for the better. But this alone is too broad. It’s incomplete until his intended impact is combined with his contribution—the work he actually does on Monday morning to make change happen.

The contribution portion—to inspire people—is what ties it all together, bringing focus and direction to the impact he wants to make on the world. Simon’s contribution is essentially WHAT he does (to make his WHY a reality). The books he writes, the workshops he conducts, and the speeches he gives are all part of WHAT he does to move his cause forward—to inspire people to do what inspires them.

And the more he inspires people to do what inspires them, the more of an impact he has towards making the world a better place.

Example #2. Nefe O’s WHY Statement:

To empower and educate people everywhere so that they can improve their lives and achieve their goals.

The impact I want is for everyone, everywhere, to improve their lives and achieve their goals. And my contribution — WHAT I do to make the impact I desire — writing articles, delivering arbonne presentations, and publishing videos on my YouTube channel.

If you look at anything I do, you’ll notice that all roads lead back to WHY—to empower and educate people everywhere so that they can improve their lives and achieve their goals.

So, my why allows me to overcome any anxiety I might have about being onstage, or about writing these blog posts, or about sharing the Arbonne opportunity because I know it is making a positive impact on that person’s life.

Whatever it is that I’m doing, I’m driven by my why because it’s more important to me than the “pain” of all the things that I need to do. In fact, I don’t look at them as painful at all. I look at them as “growing” experiences!

Now it’s your turn…


The ”TO _ SO THAT _” format was designed to be simple and straight-forward enough such that anyone can draft a meaningful WHY by using it. You can use it to create an individual WHY, or you can use it to create an organizational WHY. It’s a powerful tool that can pull your thoughts and actions towards doing what matters most to you.

🌱 Grab a pen and pad and use the “TO _ SO THAT _” template to start drafting your own WHY Statement.

🌱 Take as long as you need to do this, and keep in mind that you can modify your WHY as you evolve as an individual—none of this is set in stone unless you want it to be.

🌱 Draft as many WHY Statements as you need to until you find the one that resonates with you on an emotional level.

🌱 Once you’ve chosen a meaningful WHY Statement, take a second to congratulate yourself — you now have your very own WHY!

A Final Thought

I think knowing your WHY is important because it helps you get out of your own head. It gets you to stop worrying about how significant you are, or how much money you’re making, or whether or not you’re looking like a Kardashian.

It gets you out connecting and contributing with people in the world and in service!