We live in an imperfect world, populated by humans of different faiths, different visions and values. 

Brutal Truths in the title of this article is meant to have you question the way you look at reality and at what you believe to be your own truth, because you see..

Truth is different than fact. 

While facts stay the same, truths are an ever evolving concept which have more to do with perception than anything else.

When putting this post together, we did our best to find “truths” that have been in place from hundreds of years and will probably be true for hundreds more. Your job is to be honest with yourself, to understand reality the way it really is, not the way people want you to believe it is and then use it to your advantage.

Going through the following list will help you better understand your position in life and help you find the correct strategies for moving forward.

We recommend you ask yourself how much do you agree or disagree with the following statements and see which events and factors lead to that perception, maybe by the end of the article you will re-evaluate the way you perceive yourself and your life.

1: We are not born equal

In a perfect world it wouldn’t matter where you were born, the color of your skin, your gender or sexual preference. We would all enjoy an even playing field and the best results will bubble to the top. But we do not live in a perfect world, we live here.

If you were born in Switzerland, you will enjoy since the very beginning a premium quality of life, great access to medicine, incredible education, opportunities all around you, in a clean, polite and efficient environment.

On the other side of the coin, if you were born a female in a country like Nepal and somehow manage to survive at birth, you are likely to be illiterate, probably sold into human trafficking before you reach your teens or be labeled as a witch and shunned from society.

If you were born in Switzerland you have the freedom to marry whomever your heart desires and probably don’t believe in the existence of God or Heaven altogether. Flip the script over to a place like Iran where people take the world of the prophet seriously, homosexuals are punished by death.

Some people will be born into money, some people will discriminate based on the color of your skin, because that’s what people have been doing for thousands of years. Be aware of this and look around for alternatives where people are not so closed minded.

In the recent years, developed countries have made a real push towards stopping discrimination and allowing for equal opportunities, it’s up to you to decide in what kind of world you wish to live in and then do something about it.

2: If emotions control you, you have already lost

Emotions are the thing that makes us human, make us love the world and create incredible pieces of art which capture the very essence of what it means to be alive.

Yet, the world we live in today is not run by emotions. This game we call life, has a very particular set of rules which rewards efficiency and disregards emotions.

Horses are really sophisticated organisms which are able to portray and understand feelings, yet cars replaced them, simply because they were more efficient.

The world doesn’t care about your feelings!

Nobody cares if your feelings get hurt and be honest, why should they. Just people ever since you were born you’ve seen the world through your own eyes and to yourself you believe you are important, it doesn’t mean that the rest of us have to agree.

How many times has your judgement been clouded by fury, anger or love?

People are willing to do irrational things which are not in their own best interests when they allow emotions to take control of their actions. A wise man will know how to use his emotions for his own benefit, he will control them and not be controlled by them.

3: Your appearance makes a difference

Guess what? People do judge a book by the cover!

You might not like it, but that says more about the way you perceive yourself than about the way the world treats you. The fact that you know this and do nothing about it should give you something to think about.

If the world is selfish why not use that to your advantage?

Invest in yourself, get healthy, hit the gym, stop eating junk food and pouring so much sugar in your body, buy yourself a decent pair of shoes and stop wearing socks with sandals to interviews.

This is not rocket science guys. We, as humans prefer other humans who look clean and healthy. This comes from back in the day where people would die early from a multitude of contagious diseases.

You want to be taken seriously? Then take yourself seriously!

It’s not even a culture thing, it’s about timing, there are appropriate moments to wear a t-shirt and sweatpants & moments when you need to bring out the big boy suits. Even fashion-icon Mark Zuckerberg understood this when he had his deposition.

It’s probably the easiest thing to fix if you want people to start treating you better.

4: A person is not defined by what they own

If you were an a**hole when you were poor and you suddenly get a lot of money, you’re just an a**hole with money now.

On this site we talk a lot about the benefits of achieving financial success, what that can mean for someone’s life, relationships and what kind of impact it can have on you as a person.

With that said, a man is not defined by what they own, but by the values they have.

In our journey we’ve met multi-millionaires who were unhappy, surrounded by fake friends because they enveloped themselves in a layer of superficiality. If you’re going to get rich, you need to do it right; use that money to become a more complex person, be wealthy in thoughts, ideas, relationships and why not possession, but remember that the later does not define you.

The goal should never be to get rich by any means, but to become such a valuable individual that the world rewards you with riches. Please remember that because it can make all the difference in the game of life.

5: If you’re not Living, you’re just dying.

Being alive and living your life are two different concepts.

Life is made of the small moments that make the blood rush through your veins, moments which stick around in your consciousness. That’s when you are truly alive! But what about the minutes and hours spent stuck in traffic? Well, those are moments when you are just dying. These moments have no importance, are not memorable and pun intended, they take you nowhere..

You’ve probably heard the concept phrased in multiple ways, like:

if today was the last day of your life, would you be happy doing what you’re doing?

Many people make the mistake of getting trapped in a rat race and they forget to live. Time goes by so fast and you won’t realize when your entire life has passed you by.

Try to keep tabs on how your life is going, where were you 12 months ago, did anything change, are you better, where will you be in another 12? You’d be shocked how few people ask themselves these questions and even less have a plan on what to do with the answer.

No matter what you’re goals in life are, it would be a real shame to go through life without achieving them, without experiencing the feeling of fulfilment and getting to enjoy all the amazing experiences life has waiting for you.

It’s up to you to take action and make sure the life you live is one worth remembering when you’re on your deathbed. 

A Final Thought

I have another 5 brutal truths coming in the next few weeks, but for now I’m curious to know Freedom Seekers, which of these 5 brutal truths above had the biggest impact on you as you were reading? Which of these do you believe will actually make a change in your future actions? 

Let me know in the comments, I’ll do my best to engage the most interesting ones..




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Thank you guys so much for reading!

Please share this post with a friend or two, and leave your thoughts below.

With that said, I will see you all in the next one.